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Brands That Know Their Audience

  • Writer: Natalie Moe
    Natalie Moe
  • Sep 20, 2020
  • 2 min read

Today I'm looking at brands that really know their audience and have a unique voice on social media. These brands I'm looking at are great examples of successful social media posts that are made for their unique audience.

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One brand that really knows their audience is Her Campus. Her Campus is an online magazine and the audience they serve are women in college. Due to this being their audience they are very active on social media, especially Instagram. One type of post they've been making are posts about the anatomy of different majors. I think these posts really showcase that they know their brand because they're very popular and get shared frequently. The posts are also just very relatable to the audience they are trying to service because discussion of school majors is applicable to college students. I think with posts like these their voice is very unique.

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Another brand that I think really knows their audience is Starbucks. Right away in August, Starbucks starts advertising their fall drinks on social media. I think there's definitely a crossover between people who drink Starbucks, and people who love fall because all their tweets pertaining to fall drinks or fall-related jokes get great engagement. I think Starbucks is purposefully putting out that kind of content this fall season because they really know their audience. I think their way of making jokes, puns, and speaking with a casual tone really shows that they have a unique voice.

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Another great example is Chipotle. Chipotle has recently become active on Tiktok with funny videos falling in line with 'meme culture'. I feel like Chipotle's take on social media is very modern and shows they've probably done some research and found out their main demographic a younger crowd. I think their voice is definitely unique because they combine education on their product/service with a fun and joking tone.











Overall, all three of these brands are very different and very unique. Each of them connects with their audience differently from the next and creates successful social media posts.

 
 
 

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