Interview With a Social Media Professional

To finish off my semester of gaining knowledge on social media, I decided to interview someone in the industry. I decided to interview someone from the nonprofit sector, because it is the field I hope to go into. Our interview was insightful and went as follows:

What is your role at your organization?

I’m a Special Events & Marketing Intern, so I’m responsible for all the chapters social media

platforms.

How many people are on your social media staff?

Just me! I work at a non-profit, so it’s a small organization. My supervisors will ask me to post

specific content, but I’m solely responsible for all our social media.

What does a typical day look like?

Typically, I’ll check our content calendar and see if there’s any posts going out that day or if

there’s any that need to be scheduled. If there’s anything that needs to be scheduled, I’ll create

the copy and content for it and then schedule them.

What is the best and worst part of your job?

I would say the best part is being able to interact with our followers. I love being able to see the

families we are helping and communicating with them. I would say the worst part sometimes is

managing all the material. Since I’m the only person in charge of our social media, I have a lot of

different content coming at me so sometimes keeping track of it all is a struggle.

What’s your favorite platform and why?

I love Instagram. I think it’s the most ascetically pleasing platform, but I also love the story

feature for live content and stuff that only is important for a day.

What type of content do you rely on?

I typically use images, videos, and infographics. I’d say I rely heavily on all 3, but I think we get

the most out of our infographics.

Who is your audience?

The families of children with diabetes. The non-profit I work for is for childhood diabetes, so all

our content is for those children’s families.

What is your brand’s voice?

The non-profit I work for is part of a larger organization, so all the content I create is branded to

fit that organization’s standards.

Do you use any social media monitoring tools?

I just use the analytics tools provided by Instagram and Facebook.

Lastly, to finish off is there any advice you'd give to someone in the industry?

My advice would just be to stay on top of content and be open to trying new things such as

different features on social media.

This interview is a great example of how social media might look for a smaller nonprofit organization. It really gave a nice emphasis on some takeaways from this semester such as trying new things, knowing which platforms to use, and scheduling social media posts.