Influencers on Social Media
- Natalie Moe
- Oct 18, 2020
- 2 min read
In today's modern age of social media influence goes much deeper than the typical celebrity endorsement. Now, there's influencers on every social media platform giving recommendations of what to buy, who to buy it from, what to wear, what to do and so much more. Today I'm going to cover some different types of influencers and also dig deeper into who exactly on social media influences us.

Up first are beauty influencers. As someone who is a fan of beauty products, I often follow beauty influencers. They tend to gravitate towards posting mostly on YouTube and Instagram. These influencers often post about makeup, hair products, skincare and things of that realm. These social media users definitely influence me in a number of ways. They influence what makeup and hair products I buy. They influence different styles in how I do my makeup. Often when I am looking for recommendations I look to YouTube videos of product reviews to guide my purchasing. I would say overall beauty influencers on Instagram and Youtube are influential to my life.

Another type of influencer that I enjoy following is a niche group of health influencers on Instagram that go against the toxic stereotypes about diet and exercise. They influence their audience in a different way then the typical health or exercise Instagrammers. They tend to influence their followers' ideas and mindsets. They focus on influencing people to have healthy relationships with food and exercise. Their influence is different than that of the usual influencer because their sponsorships, which are rare, tend to be well thought out and more about people's well being than monetary gain. These social media users definitely influence me to be more conscientious about my feelings towards food and exercise.

The last group that I feel influences me and others on social media, is simply our friends and acquaintances we have on social media. I think so many times we look to our peers to see what events are cool, what places are nice, what to wear, and what to post. I think our peers have a huge influence on us based on their social media. I can think of so many times when I see someone going to a cool restaurant on social media, so I go the next week. I think often we are so focused on influencers, that we forget how much influence comes from the people around us.
These are 3 specific examples of the people that influence me on social media, but there are so many more. We can be influenced by professional influencers, celebrity, brand pages, friends, peers, family, and just about any account we come across. Truly social media is so influential, more than we realize.
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