Live Tweeting UFC Fight Night

This week I gained new experience with live tweeting an event. I chose to do the UFC Fight Island 4 night on October 3rd. It was a night of 5 fights, with the main event being the Holy Holm and Irene Aldana fight. To make it easier, all my original tweets were in one convenient thread so followers can easily follow along. I also made sure to engage with other accounts throughout the night. I made sure to announce that I was live tweeting on the first tweet of the thread so others can easily follow along.

I started off the night by using the #ufcfightlisland and by pointing out excitement over the main event, the last fight. I added in a question as well in hopes people would want to reply and share their opinions.

Throughout the back to back fights I made sure to tweet my observations and include hashtags to make my tweets searchable. I hashtagged a players name in case people search for him on Twitter during the fight, then they'd see my tweet. I also added in some MMA rhetoric to hype up the upcoming fight.

Next, I made sure to tag one of the fighters. This will do a couple things. It will make my followers aware of who the key players are in this event, and it may even get me some engagement from a verified user if I was lucky.

To make my content more visually appealing, I also included photos to go along with my commentary. This gave those following an opportunity to actually see the action. The visuals make the tweets more engaging, and also puts an image to what I'm discussing.

As the night went on the announcers and myself as well started hyping up the main fight of the night. This time I used a different fight night hashtag to really get more traffic for my tweeting of the main fight. I also made sure to tag one of the fighters, and was sure to point out her angle in the fight tonight. I also made sure to add in the other hashtag being used for this event to get more traffic to my tweets.

Then I made sure to close off my thread by shouting out the organizations that made the televising of the fight possible. I didn't get any engagement from the organizations, but the potential of that would've been wonderful for my thread.

Throughout the night I also made sure to engage with other's tweets that were interested in the event. My quote tweet of UFC tweet actually garnered me a like from a non-follower. I think my use of quote tweeting and tagging the fighter helped me get this attention.

I also made sure to retweet some good content I saw about the fights that night. This one was great because he was tagging someone and used the hashtag, as well as adding his own analysis.

I also made sure to engage in UFC by retweeting their tweet about the night, which contained a great gif.

And of course, I had to engage with the ESPN MMA Twitter account. They captured a great shot of one of the fights, so I added my own commentary on it.

Overall, live tweeting was a great exercise in creating engaging content on twitter in a variety of ways. I utilized hashtags, retweets, quote tweets, tagging, as well as adding in my own interesting commentary. I think overall it was a hectic time as I was constantly on my phone throughout the event. But my small twitter account was able to get at least some engagement from outside of my following so I think that was interesting.