My Take On Social Media Campaigns

Many companies find new and creative ways to engage the public. The content they come up with is interesting, creative, and inspires social media users to like, comment, and share, thus boosting brand awareness. Today I'm going to take a look at a few different social media campaigns that in my book were successful.

First we have an Instagram contest by Lancome. The contest prompts the public to upload a photo of their best lip look while using a specific hashtag. Their motivation to participate is they will be featured on Lancome's social media if they win. I feel this was good social media marketing because each person who wants to enter has to use the Lancome hashtag and therefore engage with the brand and spread brand awareness. With each post someone makes their entire following is seeing a Lancome hashtag that could prompt them back to Lancome's page.

Next is Domino's 'Tweet to Eat' campaign. This campaign allowed customers to order their pizza by tweeting. I thought this was clever for a couple reasons. On one hand, people may be incentivized to order purely because it's such a unique uncommon opportunity. Alongside this, now customers are given a reason to engage with Domino's social media. Before, if someone ordered pizza their Twitter following would most likely not know about it, but now their whole following is getting a message that they eat Domino's and Domino's is getting more views and engagement on their page.

Aerie has been known for having a diverse range of models with differing skin tones, races, body sizes, and disabilities. I feel doing so is a great PR move because it shows everyday women models who actually look like them, which can make them feel more connected to the brand. Alongside this representation Aerie uses #AerieREAL. This is great because it ties together all their posts highlighting their diverse models. For the audience they can now go through the hashtag and find posts that they can relate to which may boost their chances of engaging with the post.

Hollister recently partnered with popular Tik Tokers by having them showcase their 'denim dance' and prompt their followers to do the same using Hollister's hashtag. This is great because it prompts the audience to participate in uploading content related to Hollister's product. I feel this could increase brand awareness and lead viewers back to Hollister's page by clicking on the hashtag.

All four of these campaigns highlighted the company in a unique way and increased the engagement of their audience on social media. I feel these examples showcase some creative ways an organization can get their audience to post, like, share, comment, and maybe even follow.