Thumb-Stopping Content

Today I'm going to look at some social media content that is purely 'thumb-stopping'. I'm talking about the kind of stuff that is so interesting, so enlightening, or so funny that it makes us actually pause our monotonous scroll and actually really engage in a post.

Up first is Wendy's twitter account. Wendy's is known for having an all around hilarious Twitter. They often take to roasting other competitor's on Twitter as well as making jokes and puns. Best of all it seems to be working, as they get great engagement. This particular instance is hilarious and very timely as McDonald's if often known in recent years, as pointed out often on social media, that they always have a broken ice cream machine. This is a great example of a tweet that just makes you really pause for a second, stop your scrolling, and have a laugh.

Another great example of successful social media is Starbucks. Starbucks started an Instagram story initiative where they teach their followers how to sign different things(including drinks) in ASL. For one thing, this is just all around a great initiative because it educates their followers on a topic that they most likely don't know about extensively. On top of this, for most hearing people or people that don't know ASL it is sadly not something we often see on our social media. I think this is the kind of content when you're scrolling through stories where you'd actually stop and watch the whole video. You may even try to learn what the video is teaching, which is a plus because it makes the story more engaging for followers.

My next example of thumb-stopping content is by Fenty Beauty. Fenty broke standards when their first foundation launch included forty shades to suit all skin tones from the fairest to the darkest. I think sometimes beautiful imagery can do so much for a brand on Instagram. This photo showcases the wide range of skin tones they service and speaks for itself. Seeing the wide range in itself is shocking when often their competitors fail to meet this criteria. This is the type of photo that will leave people a little in awe and have them pause while scrolling through their feed.

Overall, I think each of these brands showcases a unique angle on social media that will cause people to pause during their scrolling. For Wendy's they appeal to the sense of humor. For Starbucks they appeal by educating on an underrepresented skill. For Fenty they showcase their unique product launch. These companies know in what unique way they can appeal to their consumers and do so through their social media.